News

Salary.com, a well-known public company providing human resources solutions for both employers and employees, selected RainCastle to refine their brand strategy for the rapidly changing marketplace.

RainCastle will accomplish this goal with a two-tiered program. First RainCastle will partner with expert Research firm Salloway and Associates to conduct an online Quantatitve survey of various target audiences to better understand trends, motivations and market perceptions relating to Salary.com. With that data, RainCastle will then engage in a Qualitative analysis by interviewing customers and company management, the end result being a reconstituted brand strategy upon which Salary.com can execute on-target marketing and sales programs.

"We're pleased and honored that Salary.com has selected us for such an important assignment. We have the opportunity to make a significant difference in the success of the company", said Paul Regensburg, President and Creative Director of RainCastle.

About RainCastle:

RainCastle Communications, Inc., a Boston area strategic marketing communications and interactive firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes marketing communications consulting, web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.

For more information:

Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com