News

In 2009, Unica Corporation, the leader in marketing software solutions, unveiled its new worldwide brand, "MARKETING SUCCESS STARTS WITH U," which was created by RainCastle Communications, Inc. Based on 2009's successes, Unica continues its relationship with RainCastle with several new assignments.

RainCastle will be updating the Unica homepage on a regular basis in 2010 and will make adjustments to the site's information architecture, based on Unica's web analytics and a refinement of market messaging. After a highly successful and well-attended 2009 user conference, RainCastle will again create the brand marketing for the 2010 Unica User Conference, which will include a variety of interactive and print media. "Unica has been committed to a successful, cohesive rebranding and we are pleased they have entrusted these critical corporate communications to RainCastle," says Paul Regensburg, President and Creative Director of RainCastle.

To view our Unica brand case study, go to: www.raincastle.com/our-work/case-studies/unica.cfm.
To learn more about Unica and see the brand in action, go to www.unica.com.

About RainCastle:

RainCastle Communications, Inc., a Boston area strategic marketing communications and interactive firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes marketing communications consulting, web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.

For more information:

Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com