News

RainCastle and Unica Launch Worldwide Brand
Newton, MA – August 12, 2009

Unica Corporation, the leader in marketing software solutions, unveiled its new worldwide brand, "MARKETING SUCCESS STARTS WITH U," which was created by RainCastle Communications, Inc. Unica made a bold decision to rebrand during a recession and seized the opportunity to redefine themselves as a broad, customer-centric interactive marketing organization. Unica sought RainCastle's help redefining their brand strategy in order to define, articulate and visualize this differentiating vision.

RainCastle guided Unica through a brand strategy process that brought Unica leadership together with their customers and resulted in a new strategic brand. RainCastle was then able to distill the strategy into simple, memorable key concepts supported by impactful, high-energy design that is resonating with customers, partners, and employees.

"Essentially, 'MARKETING SUCCESS STARTS WITH U' is about empowering the customer and associating the U with their success. We recognized the brand-building power of creating the brand around the U, which means U (you), the customer and also suggests U for Unica. Thus, every mention of the U serves both customers and Unica," says Paul Regensburg, President and Creative Director of RainCastle.

To view a Unica case study, go to: www.raincastle.com/results/casestudies/unica.html.
To learn more about Unica and see the brand in action, go to www.unica.com.
To view Unica's brand launch press release, go to: www.unica.com/about/Unica_Unveils_New_Worldwide_Brand.htm.

About RainCastle:

RainCastle Communications, Inc., a Boston area strategic marketing communications and interactive firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes marketing communications consulting, web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.

For more information:

Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com