News

Targanta Therapeutics Corporation, publically traded biopharmaceutical company, is focused on developing and commercializing innovative antibiotics to treat serious infections in the hospital and other institutional settings. RainCastle's visual identity work was translated to all strategic marketing communications materials utilized by the company.

Initiated with the logo refresh, the brand identity extended to a redesign of the product sheets, corporate brochures, and power point presentations. Most impressive is the bolder more engaging web site that employs a judicious use of informational flash to communicate the company's unique value proposition to the marketplace.

"RainCastle's experience in Biopharmaceutical and Biotechnology marketing enabled the firm to uniquely re-position Targanta and re-introduce the company as an established leader in biopharmaceutical research. Our brand identity work placed visual emphasis on Targanta Therapeutics' differentiated positioning that combines technology, people and promise", said Paul Regensburg, President and Creative Director of RainCastle.

About RainCastle:
Founded in 1994, RainCastle Communications, Inc. offers a comprehensive suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes, website design and development, interactive marketing, branding, naming, corporate identity and collateral systems.

For more information:
Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com