News

RainCastle was selected by Unica Corporation for a brand strategy and identity assignment. Unica is a publically traded, global provider of enterprise marketing management (EMM) software and services, The result of RainCastle's strategic work will be an updated market positioning with new messaging points supported by a comprehensive brand identity for interactive and printed communications that will resonate with customers on a global scale, securing the company's current position as a leader in the EMM marketplace.

"Our collaborative approach that includes interviewing Unica's customers and internal leadership as well as auditing competition, will enable us to craft a new brand strategy and revamped identity that will successfully serve Unica's strategic marketing objectives," said Paul Regensburg, President and Creative Director of RainCastle.

About RainCastle:
Founded in 1994, RainCastle Communications, Inc. offers a comprehensive suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes, website design and development, interactive marketing, branding, naming, corporate identity and collateral systems.

For more information:
Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com