News

Shawmut Construction again selects RainCastle for redesign and re-development of web site
Newton, MA – August 25, 2008

RainCastle was again selected to work with Shawmut Design & Construction on their website redesign. With the targeted re-launch of http://www.shawmut.com, in Q1 of 2009, Shawmut will have a site that visually repositions the company and highlights their core business advantage – the Shawmut Advantage: Great Work, Great To Work With and Great Place to Work. The site information architecture is seamlessly organized to prominently feature the 9 unique markets served- featuring highly relevant information via a flash interface. Also noteworthy, is the re-designed interactive portfolio of work now delivered with a compelling database driven flash application.

"Because Shawmut has grown very aggressively over the past few years and has realized a national presence, the original web site we designed is no longer optimized to serve the company and its markets. As a result of the RainCastle redesign, which included careful consideration of the site information architecture and the use of compelling and effective flash navigational component on the homepage and project portfolio, Shawmut can better utilize the web site as a core marketing tool to reach targeted market segments", said Paul Regensburg, President and Creative Director.

About RainCastle:
Founded in 1994, RainCastle Communications, Inc. offers a comprehensive suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes, website design and development, interactive marketing, branding, naming, corporate identity and collateral systems.

For more information:
Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com