Leadership

John takes the complex, whether it's technology, business concepts
or website navigation, and makes it simple and easy to understand
for clients and colleagues.

John Canestraro

VP of Interactive Technology

John is characterized by his ability to take the complex, whether it's technology, business concepts or website navigation, and make it simple and easy to understand for clients and colleagues. Clients appreciate his consultative approach and genuine passion for solving problems.

In addition to managing the creation of interactive websites and interactive applications, John brings 25 years of usability experience to his role of chief information architect and significant contributor in the areas of marketing and technology strategy. On a day-to-day level, John is the bridge between marketing and creative goals and technology implementation.

Prior to joining RainCastle, John co-founded and ran the Internet consulting firm, Matchpoint Systems. Previously, he held a variety of senior management positions at Easel Corporation, a Massachusetts software company, where he had management responsibility for product strategy, consulting services, training, customer services, and technical support. Over his career at Easel as well as Digital Equipment Corp. and Data General, John has also trained thousands of users on the effective use of technology applications. He holds a bachelor's degree in computer science from the State University of New York and a master's in information technology from American University.