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Brand Strategist (Contract)

 

Job Description

The development and articulation of sound brand strategies is a core RainCastle capability and forms the foundation of our website design, and Internet marketing practices. Brand strategy at RainCastle demands exceptional synthesis and analytical skills. Also essential are flawless communication skills (verbal/presentation and written), sound judgment, business acumen, organization, diplomacy, thoroughness, professionalism, and a healthy sense of humor. We work in a variety of interesting industries mostly for B2B clients who value our strategic collaborations and maintain the highest expectations of us.

We seek additional brand strategists for contract work, the nature of which is described below.

Responsibilities

Strategists work closely with the Creative Director leading the client and team through strategic intake and discovery exercises involved with brand development, including stakeholder and customer interviews, competitive analysis, communications audit and market research. They create unique positioning, promises, personality attributes, values, voice guidelines, etc., for organizations in a variety of industries. Knowing each client's brand also enables our strategists to develop messaging for brand touch points, including, websites/ interactive marketing, collateral, advertising, etc.

Requirements

Candidates will likely have 7+ years of brand strategy and execution experience in a brand or digital/brand agency or management consulting firm. Demonstrated mastery of brand development process, from discovery to message platform development and beyond, is critical. Exceptional work portfolio required. Proficiency with software application tools such as MS Office Suite and PowerPoint and a bachelor's degree are also required.

Salary

Negotiable.

Please send resume and an electronic portfolio link to: resumes@raincastle.com.
No calls, please.

Company Description

RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle's award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.