To learn more about how RainCastle can help you, please call 617-965-2681 x225

To subscribe to our newsletter, enter your email address:

Taglines

Nothing can focus a brand better than a great tagline.

The simplicity of an effective tagline is deceptive. Many companies think great taglines are simple to create, when in fact they are micro-brand strategies that are nearly always distilled from solid brand strategy work. Different types of companies have drastically different tagline requirements.

• Emerging or start-up companies: often choose literal and/or descriptive taglines that describe what they do so that they can be readily identified in the marketplace.
• Established consumer companies: choose more abstract ideas that personally resonate with their potential customer, such as Nike's "Just Do It."
• Aspirational companies: generally stress abstract ideas, like "possibility."

One of the challenges in developing a strong tagline is having the vision and discipline to keep peeling back the layers of brand messaging until a single concept stands above all others in representing the value proposition of your company.

When this is successfully expressed in a tagline one clear voice is shared with the outside world and the company is internally unified by a simple, memorable mission.

Unica

Marketing Success Starts with U

Shawmut

Great work. Great to work with. Great place to work.

NxStage

Renal Care Pure and Simple