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Choosing a business or product name is a vital part of constructing your brand strategy. RainCastle will work with you to choose a name that encompasses the true nature of your company and accurately reflects your brand message.
We employ a multi-step naming process that involves:
RainCastle can also provide high-level qualitative research in the form of group testing, competitive positioning, and brand messaging. This will ensure that your new name is compelling, relevant, and appropriate for all target audiences in diverse markets and cultures.