Branding / Marketing Strategy

To learn more about how RainCastle can help you, please call 617-965-2681 x225

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Naming Services for a Business or Product

Choosing a business or product name is a vital part of constructing your brand strategy. RainCastle will work with you to choose a name that encompasses the true nature of your company and accurately reflects your brand message.

We employ a multi-step naming process that involves:

  • Initial internal and external research and analysis
  • Establishing clear criteria
  • Multiple rounds of potential name lists
  • Collaborative decision making
  • Thorough trademark research
  • Visualization of names
  • Linguistic evaluation

RainCastle can also provide high-level qualitative research in the form of group testing, competitive positioning, and brand messaging. This will ensure that your new name is compelling, relevant, and appropriate for all target audiences in diverse markets and cultures.