Branding / Marketing Strategy

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Product Launch & Corporate Launch

Launching companies and products encompasses our full array of branding/marketing and web/interactive services interacting in real-time.

Corporate Launches

For most companies, the corporate launch begins by making a new brand strategy visible and public. We help these clients by executing the new brand identity work and by planning a "rollout" schedule in which various communications vehicles reveal the new company brand strategy to the marketplace.

These activities can include:

  • New website
  • Motivational interactive presentation given by the CEO
  • Email marketing
  • Event graphics
  • Client social event
  • Giveaways with the new logo and tagline, etc.

Product Launches

Companies launching new products need help promoting these new products in as many different ways as possible. These may include:

  • Product demos and teasers
  • Marketing materials
  • Sales tools
  • Webinars
  • Special events
  • White papers
  • Direct mail
  • Advertising
  • Offers
  • Enhanced website, etc.

These are the elements of our toolkit that can be fashioned into a custom program to bring a new product or service to market. RainCastle works with clients from a wide variety of industries to successfully launch new products and services.