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Product Launch & Corporate Launch

Launching companies and products encompasses our full array of branding/marketing and web/interactive services interacting in real-time.

Corporate Launches

For most companies, the corporate launch begins by making a new brand strategy visible and public. We help these clients by executing the new brand identity work and by planning a "rollout" schedule in which various communications vehicles reveal the new company brand strategy to the marketplace.

These activities can include:

• New website
• Motivational interactive presentation given by the CEO
• Email marketing
• Event graphics
• Client social event
• Giveaways with the new logo and tagline, etc.

Product Launches

Companies launching new products need help promoting these new products in as many different ways as possible. These may include:

• Product demos and teasers
• Marketing materials
• Sales tools
• Webinars
• Special events
• White papers
• Direct mail
• Advertising
• Offers
• Enhanced website, etc.

These are the elements of our toolkit that can be fashioned into a custom program to bring a new product or service to market. RainCastle works with clients from a wide variety of industries to successfully launch new products and services.