Corporate Identity / Brand Identity

Corporate identity, headlined by your logo, works hand in glove with brand identity, the visual system of marketing communications.

The corporate identity is the foundation of your communications. Its heart is your logo and it extends to how your logo is applied to the stationery system, signage, PowerPoint and other corporate applications. To protect and manage the integrity of your logo, we create a Corporate Identity Standards Guide that will enable your team to maintain consistency in how your new logo is used.

Your brand identity picks up where the corporate identity leaves off. It encompasses the strategic vision that aspires and inspires, and the positioning that answers, "How will we achieve the vision?"

Once the brand strategy is in place, we are ready to bring it to life. This is where magic can happen, where we take research, logic and analytics and transform them into a unique and memorable marriage of words and images. The brand identity is the visual personification of the brand strategy into a cohesive communication system. Common elements of the visual identity include the website, interactive presentations, collateral, event graphics, PowerPoint and interactive and offline marketing programs. The brand identity gains the most traction when it is consistently applied across all media and embraced by management and employees.