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Bringing Art to Life: RainCastle Communications Creates New Identity System for New Art Center in Newton
Newton, MA October 15, 1998


How do you depict a dynamic, complex organization in a singular graphic symbol? This was the challenge faced by the designers at RainCastle Communications, Inc. of Newton as they created a unique new identity that expresses the maturity and creativity of The New Art Center in Newton.

"RainCastle designed a new logo that successfully considers our different audiences; the adults and children engaged in our educational programs, the fine arts community that supports our exhibitions and curatorial programs, and our potential funding sources," said Jean Mineo, the Executive Director of the New Art Center.

RainCastle will now begin designing and developing a new web site for The New Art Center that will enable them to post events, provide an interactive taste of work by artists being represented by the New Art Center, and provide class and lecture schedules. The web site will use technology to help the Center form a community around learning about the arts. The New Art Center in Newton has supported artistic creation and education through exhibitions, classes, performances and workshops since 1977.

RainCastle Communications, Inc. of Newton MA is a full-service, graphic and information design services business creating solutions seamlessly across print and electronic mediums.



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