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         Extending Technology to the Arts: RainCastle Communications Designs web site Integral to PBS and PRI Multimedia Project RainCastle Communications, Inc. has been selected as a winner in the 1998 American Graphic Design Awards for the design and production of the Millennium Pharmaceuticals, Inc. 1997 Annual Report. Millennium Pharmaceuticals, Inc. of Cambridge, Mass. is a leading drug discovery and development company in the biotechnology industry. Founded in 1993, Millennium is organized as a family of companies, with two operating divisions and several subsidiaries. As a public company, Millennium uses its innovative technology, business and organizational structures to create value for its employees and shareholders. "We feel the contemporary design of the 1997 Millennium annual report captures the spirit of Millennium: our culture, our rapid growth and the fast-paced nature of our business," said Clare Midgley, Vice President of Corporate Communications at Millennium Pharmaceuticals. "We are very pleased that it has served as a powerful communication and recruitment tool." In its 22nd year, the American Graphic Design Awards sponsored by Graphic Design : USA has emerged as one of the most prestigious and democratic of all graphic communication contests. The 1998 entries climbed to 10,000, but only 7 percent were named winners. "We are very excited that our work has been recognized by American Graphic Design judges," said Paul Regensburg, principle and creative director at RainCastle. "The Millennium annual is a strong piece of work for us. It clearly reflects our philosophy that a consistent brand identity is at the core of a successful design project." The 1997 Millennium Annual Report was designed to reflect the exciting new business structure of the company which involved the introduction of subsidiaries. This was done by creating an interesting die cut revealing tabbed sections devoted to each subsidiary. The colors and style of illustration continue to develop the Millennium "brand identity" that RainCastle initiated with the 1996 annual report. RainCastle Communications is a full-service, all-media design and marketing studio specializing in corporate and brand identity, annual reports and web sites. The 1997 Millennium Annual Report is available in an online version on the Web at www.mlnm.com/annual97/index.html.
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