Press Release

RainCastle tapped by Tyco Electronics for comprehensive naming and branding assignment
Newton, MA – November 27, 2007

RainCastle was selected by Tyco Electronics, a $3.3 Billion telecommunications company to engage in a branding and naming program for a new product offering yet to be introduced to the global marketplace.

"Our collaborative approach to brand strategy and developing a naming architecture will serve Tyco Electronics in its global marketing. RainCastle will follow the brand naming project with a logo design and a complete system of interactive marketing communications and marketing collateral" said Paul Regensburg, President and Creative Director of RainCastle.

About RainCastle:
Founded in 1994, RainCastle Communications, Inc. offers a comprehensive suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes, website design and development, interactive marketing, branding, naming, corporate identity and collateral systems.

For more information:
Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com