Press Release

RainCastle Helps Launch One-Stop Resource for Builders and Architects
Newton, MA – May 24, 2006

RainCastle Communications has developed a complete brand identity and communications system - including the business name, logo, website, marketing collateral, and advertising - for Artizan Design Centre. This new facility is the cornerstone of the Wood Products Group of Canada's strategy to enter the U.S. market. It is one-stop resource for "the best building products and ideas Canada has to offer." Located at 29 South Canal Street, Lawrence, Massachusetts, the Artizan Design Centre opened its doors to architects, designers, developers and builders on March 21, 2006.

A key component of RainCastle's assignment was to create a brand architecture that clearly defined the relationship between the parent organization, the Wood Products Group or WPG, and the jewel in WPG's crown, the new Artizan Design Centre.

"This is the kind of challenge we thrive on," says Paul Regensburg, President and Creative Director of RainCastle. "As a new facility, Artizan required a strong identity on the Internet (www.artizandesigncentre.com). Many architects and builders will first go to the web site to determine the value of making the trip to the facility, so the web must create a great virtual experience."

About RainCastle:
RainCastle Communications, Inc., is an integrated marketing communications firm that helps clients launch products, launch companies and generate demand for their services. They offer a comprehensive suite of strategy, creative, technology and marketing services, all targeted to solve business problems. RainCastle's areas of specialization include brand strategy, corporate identity, brand identity, web site design and development, advertising, direct mail and online marketing.

For more information:
Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com