Press Release

RainCastle Completes Comprehensive Branding and Web Development for Large Technology Firm
Newton, MA – March 7, 2006

RainCastle Communications has completed a new brand identity for Spirent Communications, extending that identity across the company's marketing communication systems. The new branding encompasses Spirent's website, annual report, brochures, print & web advertising, trade show booths, and more.

Like many companies of its size, Spirent is a product of numerous mergers and acquisitions. Upon reaching a critical mass, the company restructured rather than operate as a collection of separate entities. "It was at this point that Spirent asked RainCastle to create a cohesive brand identity," says Paul Regensburg, President and Creative Director of RainCastle. "Our charge was to present a single voice supporting the new organization and give them the tools and training to manage their new brand."

In addition to designing the many interactive and print components of the brand identity, RainCastle created a comprehensive Graphic Standards Manual and templates, which have enabled Spirent employees worldwide to maintain a cohesive branded design system. The entire organization is now unified in their go-to-market message and its visual representation. As Regensburg explains, "The brand now speaks in one voice and is being reinforced at all customer touch points."

About RainCastle:
RainCastle Communications, Inc., is an integrated marketing communications firm that helps clients launch products, launch companies and generate demand for their services. They offer a comprehensive suite of strategy, creative, technology and marketing services, all targeted to solve business problems. RainCastle's areas of specialization include brand strategy, corporate identity, brand identity, web site design and development, advertising, direct mail and online marketing.

For more information:
Paul Regensburg
RainCastle Communications
617-965-2681 x225
pregensburg@raincastle.com