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         RainCastle Selected to Build Brand and Develop Technologies to Streamline Business for Steel Industry Pioneer RainCastle Communications, a strategic branding and interactive firm, announces today that it has been retained by SteelSalvor, a steel auction web site, to establish a strong brand for the company and build technologies and systems to generate interest and participation from buyers and sellers of excess and secondary steel. Specific projects RainCastle will tackle include data integration, development of a campaign management system, web site development for SteelSalvor's auction site, corporate identity and marketing materials. "With our online auction site, we are revolutionizing the way people buy excess and secondary steel," states Scott Shapiro, CEO of SteelSalvor. "Our goal is to provide expanded market opportunities for buyers and sellers to generate positive returns for all parties involved. RainCastle is playing a critical role in expanding our business. They are building technologies and systems that will drive our marketing efforts, and increase visibility and action on our site." "SteelSalvor is shifting the way people do business in the steel industry," said Paul Regensburg, President and Creative Director of RainCastle. "As an emerging company in an established industry, it is critical that they build a strong brand identity and market position that will build credibility and generate interest and awareness of the business with key influencers within the industry. We are also thrilled to be working with SteelSalvor on building a technology infrastructure for the company that will streamline their marketing efforts and increase revenues." Project is expected to be launched in September of 2005. About RainCastle Communications: Clients include ABIOMED, Babson Capital Management, Boston Scientific, Genzyme, Manulife Financial, IDX, Massport, New England Foundation of the Arts, and Shawmut Design and Construction. For more information:
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