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         Raincastle Again A Finalist In 2000 Mimc Awards For Two Unique Visual Brand Designs RainCastle Communications, Inc. has been selected as a finalist in two categories for MIMC Awards 2000. This year's nominations include web sites for Tom Snyder Productions in the category of Business to Consumer Sales, and The New Art Center of Newton in the category of Non-Profit Educational Institutions. Paul Regensburg, President and Creative Strategist for RainCastle, is delighted at the announcement: "We are very excited to be MIMC finalists in several categories again this year, and are pleased for the opportunity to have created successful user experiences and brand identities for these two excellent organizations." In the design and development of the new web site for Tom Snyder Productions, RainCastle first focused on a strategy for creating a new brand identity and a more robust, database-driven product catalog. The brand identity uses a playful, contemporary palette combined with navigational "folders" to evoke a feeling of the multimedia classroom. Dedicated to improving the art of teaching, Tom Snyder Productions has spent twenty years creating innovative software to support and inspire great teaching and learning. RainCastle's visual brand strategy for The New Art Center of Newton began with design of the New Art Center logo followed by the development of a brand identity consisting of the web site and a collateral system. Using a simple Information Architecture, RainCastle built a web site that reflects the New Art Center personality and vision while informing the community about its many offerings. The New Art Center is a nonprofit community art center dedicated to developing imaginative thinking in children and adults, involving people in creative arts activities, and heightening visual and aesthetic literacy. About MIMC (Massachusetts Interactive Media Council) About RainCastle
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